David Corbett's blogspot

       The second Web metric category is conversion rate. A simple definition of conversion rate is the percentage of visitors to your website that complete a desired goal out of the total number of visitors. If you want your website to be effective and convert as many people as possible, you need to pay attention to the conversion rate and analyze your pages on a regular basis (Talley, 2020). A high conversion rate is a great indicator of marketing success and web design and it demonstrates that people want what you are offering, and they are buying. A basic question may be what is a good conversion rate? A summary of many industries finds the average landing page conversion rate about 2.5% with top performers coming in at over 5.3%. The top 10% in conversion rate are average 11.45 and above ( What’s a Good Conversion Rate? (It’s Higher Than You Think) , 2020) . Google Analytics is not surprisingly used as the standard reference states that sales transactions are d...

  Writing Assignment 1             The goal of any website is interaction that pleases the visitor, gets them to visit often, and ultimately gets them to spend money through them and not a competitor. A brief definition of Web metrics/analytics is the measurement of a website’s activities (Cheal, 2019). This encompasses a vast number of activities and measurements that occur on a given website, how they affect the visitor to the site and how the visitor interacts with the site. From our reading “Techtarget.com” says that Web analytics can create new visits to a website and retain current regular ones to buy their products and even get them to spend more money. Web metrics can help personalize a site for a customer to their preferences when they log into the website, record how much they spend and even predict if they are going to be repeat customers (Fedorovicius, 2020). It allows for many measures of demographics such as age...