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  Writing Assignment 5 Off page optimization is defined as the technique which helps the website to improve its ranking on the search engine results page. These factors function outside the boundaries of the web pages and these ranking factors are not directly controlled by the publisher. Off-page optimization basically deals in link building for SEO. Off page SEO is a long term and time consuming process. It includes acquiring backlinks to your webpage from the authority sites, social media, and social bookmarking. Off page factors work in the background to improve the search rankings. Off page SEO plays an important role in the backend. Without applying off page factors, surely your website can not rank. This is due to the major factors such as link building, social media, videos, blogging etc. If any website needs references from a website, it (website) should be socially active and should be shared amongst the communities of their niche. The off-page optimization topic that...
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E commerce retailer eBay

  Writing Assignment 4             The e-commerce retailer website I chose for the blog post is www.ebay.com . I am long time user of the site, using it for purchases and for pricing researching mostly. Having never studied the website from an SEO and web analytics perspective, I felt it would be very interesting look at eBay’s use of both, especially with the very intense competition they have from so many other large retail sites and other auction sites similar. Based on the data, Ebay .com is May's leading resale site in the U.S. It received 95 percent of total traffic sent to the top 11 sites at 659.1 million visits. As a peer-to-peer marketplace platform, Poshmark.com is the second runner-up, receiving 2.4 percent of the traffic at 16.4 million visits. Whether by its longer foothold in the market, being founded in 1995, eBay seems to welcome brand recognition by consumers of all generations according to one article (ROS...
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  Writing Assignment 3             The first part of the lab this week was to add a Google Page Rank Add-On/Extension for your preferred web browser. SEOquake was added to both Chrome and Firefox, which then showed the SEOquake extension on the right of the URL bar and showed numbers below the URL. The numbers revealed from SEOquake show Google Index (lists all the webpages Google knows about and where your website ranks in popularity) SEMrush backlinks and subdomain backlinks ( gives you the ability to study you and your competitors’ backlink profiles and make comparisons between multiple domains side by side) Bing Index (Where you rank on the Bing search engine in popularity) and Alexa rank (another global ranking system that ranks millions of websites in order of popularity). With the SEOquake extension on Chrome it also shows SEMrush rank and SEMrush advertiser display ads while Firefox does not.   All are calcula...
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       There are two choices that a company can utilize for its social media marketing, it can use one main platform for much of its posting/advertising, or it can use many of them and spread its social media participation and advertising across many platforms, using a combination of posts, pictures, and videos to attract interest. This author believes a case can be made for both. A local restaurant can reach many potential customers with likes, posts, and shares on Facebook alone since F acebook studies show 79% of all online adults use it .   This keeps social media management simple for a company with a small number of employees to manage, which is especially needed in a small company because nearly every employee has multiple responsibilities.   A large company with many products and a diverse customer base needs to utilize multiple social media platforms because the different platforms reach different demographics. A few years ago, global use of social...
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       The second Web metric category is conversion rate. A simple definition of conversion rate is the percentage of visitors to your website that complete a desired goal out of the total number of visitors. If you want your website to be effective and convert as many people as possible, you need to pay attention to the conversion rate and analyze your pages on a regular basis (Talley, 2020). A high conversion rate is a great indicator of marketing success and web design and it demonstrates that people want what you are offering, and they are buying. A basic question may be what is a good conversion rate? A summary of many industries finds the average landing page conversion rate about 2.5% with top performers coming in at over 5.3%. The top 10% in conversion rate are average 11.45 and above ( What’s a Good Conversion Rate? (It’s Higher Than You Think) , 2020) . Google Analytics is not surprisingly used as the standard reference states that sales transactions are d...
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  Writing Assignment 1             The goal of any website is interaction that pleases the visitor, gets them to visit often, and ultimately gets them to spend money through them and not a competitor. A brief definition of Web metrics/analytics is the measurement of a website’s activities (Cheal, 2019). This encompasses a vast number of activities and measurements that occur on a given website, how they affect the visitor to the site and how the visitor interacts with the site. From our reading “Techtarget.com” says that Web analytics can create new visits to a website and retain current regular ones to buy their products and even get them to spend more money. Web metrics can help personalize a site for a customer to their preferences when they log into the website, record how much they spend and even predict if they are going to be repeat customers (Fedorovicius, 2020). It allows for many measures of demographics such as age...
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